Dubai Luxury Sales & Rentals 2025 — Key Trends
Last updated: September 30, 2025
Dubai’s luxury market in 2025 leads globally in super-prime sales, powered by branded residences, off-plan momentum, and surging prime rents across villas and apartments.
Super-Prime & Records
- Record Q1–Q2 volumes; USD 2.6B in Q2 alone; 111 luxury homes sold in Q1 for USD 1.9B.
- H1 2025 overall: 99K deals worth AED 328.8B (+41% value YoY).
Branded Residences Boom
- AED 60B+ in 2024; AED 6.3B in Q1 2025; premiums up to 69% and strong appreciation.
Luxury Rentals
- Villas: AED 2M–4M (records 7M+); prime apartments: AED 500K–1M annually.
Supply & Highlights
- Thousands of ultra-luxury villas under way; Emirates Hills villa sold for AED 260M.
Summary: global-leading super-prime sales, branded living surge, record H1, and tight luxury supply keep Dubai red-hot in 2025.