Dubai Production City (IMPZ): The Community Guide
Last updated: September 04, 2025
Dubai Production City, formerly International Media Production Zone (IMPZ), is a mixed-use free zone focused on media production, printing, publishing, and logistics. Along Sheikh Mohammed Bin Zayed Road, it blends business hubs with affordable residential towers and retail, attracting professionals, families, and investors seeking accessible housing and stable yields.
Community Snapshot
- Free zone community for media, printing, and logistics.
- Housing: mid- and high-rise apartment buildings.
- Lifestyle: affordable, practical, community-driven.
- Mix of professionals and families.
Connectivity & Access
- On Sheikh Mohammed Bin Zayed Rd., near JVC and Sports City.
- ~25 minutes to Dubai Marina/JBR; ~30 minutes to Downtown.
- No direct Metro; buses, taxis, private cars used.
- Proximity to Al Maktoum International Airport.
Lifestyle & Amenities
- Community retail with supermarkets, dining, services.
- Gyms and community spaces within buildings.
- City Centre Me’aisem nearby for shopping/leisure.
- Schools/nurseries in JVC and Sports City; healthcare 15–20 minutes.
Property Mix & Who It Suits
- Studios to 3BR apartments dominate.
- Suits mid-income professionals, families, first-time buyers.
- Investor appeal from affordable entry and consistent demand.
- Tenants include employees in Production City, JVC, nearby hubs.
Why Choose Dubai Production City?
- More affordable than Marina/Downtown.
- Stable rental demand and growing infrastructure.
- Close to JVC and Sports City amenities.
Trade-offs:
- Limited luxury vs. prime districts.
- Car-reliant without direct Metro.
- Some areas still developing.
Key Considerations
- Building quality/management varies across towers.
- Parking and guest access.
- Long-term vs. staff-accommodation strategies.
- Service charges typically below prime coastal areas.
Everyday Essentials
- Supermarkets, cafés, pharmacies in community.
- City Centre Me’aisem ~10 minutes.
- Schools/nurseries in JVC/Sports City; clinics 15–20 minutes.
Micro-Location Tips
- Buildings near JVC/Sports City = better connectivity.
- Open-view/internal-courtyard exposures preferred.
- Proximity to Me’aisem adds convenience.
- Check developer and handover quality.
Dubai Production City offers affordable housing and solid yields in a free zone setting—suited to mid-income professionals, families, and investors seeking steady tenant demand.