Dubai Tourism H1 2025: Record Visitors, Strong Hotels

Dubai hosted a record 9.88M international overnight visitors in H1 2025 (+6% YoY), with hotel occupancy at 80.6% and stronger ADR/RevPAR—evidence of robust global appeal and a powerful demand engine for real estate and hospitality.

Key Results (H1 2025)

• Visitors: 9.88M (+6% YoY).
• Occupancy: 80.6%; room nights: 22.24M (+4%).
• ADR +5%; RevPAR +7% YoY.

Drivers of Growth

• Public–private strategy and high-profile global campaigns.
• Diversified source markets across Europe, CIS/EE, South Asia, GCC/MENA, and beyond.

Why It Matters for Investors

• Sustained tourism underpins hospitality/residential demand.
• Upcoming infrastructure (Al Maktoum Airport, Etihad Rail, Expo City assets) supports long-term growth.

Tourism’s record H1 reinforces Dubai’s durable ecosystem and real estate upside.